Abstract: The development of the passenger transport market and the high-end Ro-Ro Passenger vessel (RoPax) routes will have a promising market in terms of the Chinese long coastline, abundant tourism resources and potential customer demands based on the analysis of the current situation of the domestic market for the passenger transportation by water. It also discusses the profit mode of the market. It finally presents that the aesthetic design is one of the key points in the design and construction of the high-end RoPax.

Key words: high-end Ro-Ro Passenger vessel (RoPax), market prospect, aesthetic design

摘要： 通过分析中国目前水上客运市场的现状,提出依托中国绵长的海岸线和丰富的旅游资源以及潜在的客户需求,开拓客运市场、开发高端客滚船航线具有广阔的市场前景,并就市场盈利模式进行探讨,最后提出美学设计是高端客滚船设计建造的核心内容之一。

关键词: 高端客滚船, 市场前景, 美学设计