The development of the passenger transport market and the high-end Ro-Ro Passenger vessel (RoPax) routes will have a promising market in terms of the Chinese long coastline, abundant tourism resources and potential customer demands based on the analysis of the current situation of the domestic market for the passenger transportation by water. It also discusses the profit mode of the market. It finally presents that the aesthetic design is one of the key points in the design and construction of the high-end RoPax.